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Santa Barbara News-Press in the Community

Community Event Sponsorship Program

Our Mission:
To enhance the county by assisting local groups establish and promote community events.

The News-Press cosponsors more than 100 community events each year with an annual donation of $300,000 in advertising space. The News-Press dedicates an important resource - our extensive readership and unparalleled coverage of the Santa Barbara market - to organizations seeking to inform the public about their events. More than 100,000 adults read each weekday issue, making the News-Press the most widely used information source in Santa Barbara County. Our web site,, attracts more than 100,000 visitors each month. The News-Press community event sponsorship program provides a 100% match of the applicant's event advertising budget (specific to the News-Press) in return for promotional exposure at the event.

General Guidelines:

1. Applications must be submitted at least 6 weeks before the event. No late applications will be accepted.

2. If an organization applies annually for the News-Press to co-sponsor an event, they must match or exceed the previous year's News-Press advertising expenditures in order to qualify.

3. Priority is given to applicants offering print sponsor exclusivity to the News-Press (please call the News-Press for more information). Competing print sponsors to the News-Press include all daily newspapers and weekly tabloids within the Santa Barbara County area. Other factors evaluated include the scope of the event and the value of the exposure offered.

4. Confirmation of approved sponsorships and further instructions will be made in writing within two weeks of receipt of the application. Once notified, it will be the responsibility of the applicant to follow up with the News- Press to layout an ad schedule.

5. All ads published through the sponsorship program (paid or unpaid) must include a News-Press logo.

Click here to fill out the 2014 Community Event Sponsorship application form online.

Click here to download a 2014 printable Community Event Sponsorship application form. You will need Adobe Acrobat Reader to open this form.

Once this form is received, you will be contacted by the News-Press Community Relations Department.

For additional information, please call us at (805) 564-5228 or write