Advertise
Reach our loyal and highly diverse audience focused on Santa Barbara County and the Central Coast. Our broad-based and in-depth reporting provides news to all members of our community in the format they prefer, ensuring your advertising has impact.
To become an advertiser or sponsor and view our media advertising brochure, email advertising@newspress.com.
General Policies
Branded content: Our editorial mission requires all content we publish, including underwritten and branded content, is factual and does not mislead readers. We will review all content accordingly. On occasion, we receive third-party content (i.e., text, ad copy and/or ad images) that, although well-intentioned, may not be consistent with our editorial standards. In such instances, we reserve the right to request revised copy or decline to publish the submitted materials.
Political advertising: The Santa Barbara News-Press will not accept advertising or branded content related to political issues, campaigns or political advocacy efforts. Our focus remains on content that aligns with our core mission while maintaining a neutral stance on political matters. The Santa Barbara News-Press follows Institute for Nonprofit News guidelines: “Cause communications have a valuable role in information systems, but they differ in purpose and mission from independent news that serves only to inform and educate, leaving it to the news consumer to determine their own position or course of action.”
Terms
The Santa Barbara News-Press is part of NEWSWELL, a nonprofit organization based at Arizona State University. NEWSWELL uses a diversified revenue model that utilizes a mix of memberships, philanthropy, sponsorships and advertising. All of these revenue streams play an important role in supporting sustainable nonprofit community newsrooms.
To be transparent, display advertising will be labeled “advertisement.”
When it comes to articles or videos on our website and newsletters, we want our audiences to understand the distinction between our journalism – independent news and other editorial content – and sponsored and/or advertising content that appears on any of our platforms.
Content supported by sponsors or advertisers will be labeled with one of the following:
Underwritten or sponsored content: This is independent editorial content – such as a recurring series or coverage of a specific topic – financially supported by entities (for example, a nonprofit, foundation or corporation) or people who believe in our coverage and mission and want to support it. The entities and people who provide this kind of financial support have no influence over the content or coverage. We hold this content to our journalistic standards. Underwritten content will include a notation that the content is “underwritten by” or “presented by” the name of the supporting entity.
Branded or advertising content: This is content for which a person or entity has paid to appear in our products – websites, newsletters, etc. Advertisers develop this material, and they are responsible for its accuracy. The Santa Barbara News-Press is not involvement in the creation of this content. However, material must meet our advertising standards, and editorial staff will review the content prior to publication and may make minor edits for style and grammar. Editorial staff may also upload the material to our websites. The points of view expressed in advertising or branded content don’t reflect those of the Santa Barbara News-Press and advertisers play no role in editorial decisions within our newsroom. Branded content will be clearly labeled and will contain language such as, “A message from …” to specify who is paying for the content placement.