The off-road community heads to Ventura, Calif. for the Rugged Radios Dirt Expo, powered by bigblanks.com, at the Ventura County Fairgrounds on August 29–30, 2026. The event brings together the best in off-road vehicles, trucks, UTVs, overlanding, motorcycles, racing, fabrication and outdoor adventure. The Dirt Expo has become one of the premier destinations in the country for enthusiasts looking to experience the latest products, meet industry leaders and celebrate the off-road lifestyle.
Set against the backdrop of beautiful Ventura Beach, attendees will experience two action-packed days filled with exhibits showcasing the newest innovations in off-road performance, communications, recovery equipment, lighting, suspension, fabrication, camping, overlanding, apparel, accessories and more.
Visitors will have the opportunity to meet the companies behind the products they trust, ask questions directly to industry experts, discover new brands and take advantage of exclusive show specials available only during the Dirt Expo weekend.
“This event has always been about bringing the off-road community together,” said Andy Myers, founder and producer of the Dirt Expo. “Whether you’re a weekend trail rider, a desert racer, an overland adventurer, a fabricator, or someone looking to get into the sport, the Dirt Expo is designed for you. We believe the off-road industry is built on passion, innovation and community, and this event celebrates all three.”
One of the unique aspects of the Dirt Expo is its commitment to showcase every corner of the off-road industry. Visitors will find manufacturers, retailers, race organizations, builders, educational programs, off-road clubs, land-use organizations and non-profit groups all under one roof.
The event also welcomes enthusiasts who simply want to admire incredible vehicles. Attendees can explore race trucks, prerunners, Ultra4 vehicles, Jeeps, rock crawlers, overland builds, UTVs, adventure motorcycles, custom fabrication projects and many one-of-a-kind creations built by passionate owners from across the western United States.
Off-road vehicle owners are encouraged to register their trucks and off-road vehicles for display and registration is free.
Likewise, off-road clubs and qualified non-profit organizations are invited to participate free of charge, providing an opportunity to recruit new members, promote upcoming events, educate the public and strengthen the off-road community.
“This industry always has been driven by people who love getting outdoors,” adds Myers. “The clubs, volunteers and organizations that advocate for responsible recreation and keep our trails open are incredibly important. We’re proud to provide them with a place where they can connect with thousands of enthusiasts at no cost.”
In addition to industry-leading exhibitors, visitors will have the opportunity to meet representatives from schools and training organizations such as FAB School, learn about fabrication and welding careers, connect with race teams and discover products from the biggest names in off-road.
As title sponsor, Rugged Radios continues its long-standing commitment to support the off-road industry by bringing the latest communication technology, GPS solutions, race support products and safety equipment to enthusiasts throughout the weekend.
Powering this year’s Ventura event is bigblanks.com, one of the nation’s premier providers of large-format printing, event branding, custom canopies, feather flags, inflatable arches, banners, apparel decoration and promotional products. Its work can be found at many of North America’s largest motorsports and outdoor events, making it a natural partner for one of the industry’s fastest-growing consumer shows.
Beyond the exhibits, the Dirt Expo is about bringing families together to experience the excitement of the off-road lifestyle. From first-time visitors to lifelong enthusiasts, all are welcome.
Have an incredible truck, Jeep, prerunner, Ultra4, rock crawler, overland rig, race truck, buggy, UTV, or off-road race vehicle to showcase? Vehicle registration is free. Display your vehicle in front of thousands of enthusiasts, connect with fellow builders and become part of one of California’s premier off-road events.
The Dirt Expo proudly supports organizations that keep the off-road community thriving. If you’re part of an off-road club, Jeep club, UTV group, motorcycle club, overland organization, trail stewardship group, land-use advocacy organization or other qualified off-road-related non-profit, your booth space is free.
Promote your club, recruit new members, announce trail rides and events, showcase your vehicles and connect with thousands of outdoor enthusiasts.
General admission: $20
Military discount available
Kids 12 and under free
For tickets, exhibitor opportunities, sponsorship information or event details, visit thedirtexpo.com or call (480) 899-6458. Ventura County Fairgrounds is located at 10 W. Harbor Blvd., Ventura, Calif.
